London, situated in southeastern England, is a city intertwined with water. The River Thames flows gently through it, with the city located 88 kilometers from the river's mouth. These waterways imbue the city with vitality and endless energy.
From its roots in Roman times to the present day, this island nation's capital has evolved over the centuries into a globally renowned financial center. History and humanity have continually shaped its visage: medieval labyrinths, Georgian squares and mansions, Victorian terraces, and a new millennium skyline that soars into the heavens. As the mist clears, London stands quietly with its unique elegance and grandeur.
In this unparalleled urban portrait, everyone seems to find a side of London they adore—be it graceful, serene, intellectual, or mysterious. The city embodies one of humanity’s greatest virtues: it is never dull.
By the Thames, WWD Design’s Liu Juanjuan has created a modern living space that is pure and rich in detail:"In a city where trends, avant-garde artistry, and ancient history collide, we aimed to present a lifestyle that is simple and effortlessly relaxed."
The curved façade of the apartment building creates two outdoor terraces, while the orange metallic cladding forms pleated surfaces reminiscent of rippling water. The building, like the Thames itself, flows with movement. Beneath this shimmering exterior lies a serene and elegant residential haven, harmonizing with the distant waters.
From landscape integration to spatial design and furniture selection, the interior is seamlessly tied to the dynamic exterior. Bright, open, and flexible public areas contrast with the refined and straightforward design of the primary and secondary bedrooms. Open, private, and storage spaces are intertwined to form a clean and functional interior layout. Classic furniture pieces and art further enhance this young residence with a timeless brilliance.
A classic cream-colored modular sofa anchors the living space, accompanied by Karim Rashid’s Sloth Coffee Table, which injects dynamism into the room with its sleek fiberglass surface. The single touch of red on this neutral canvas becomes the space’s vibrant soul. The Shuffle MH1 Side Table adds a playful and joyful note to the scene.
意大利Foscarini Orbital 使用丝网印刷玻璃和涂漆金属及透明电缆,品牌将传统工艺与时俱进视为品牌精神的目标与课题
The USM Modular Shelving introduces structure and order, while the Orbital Floor Lamp serves as a design manifesto, combining traditional craftsmanship with bold, creative imagination.
The white kitchen island bridges the western-style kitchen and dining area, balancing efficient meal prep with relaxed, elegant dining. Together with the sofa zone, it forms a picturesque representation of sophisticated riverside living.
来自Unlimited Ideas的Miami 高脚凳简约舒适,并为厨房区增添了年轻的活力。
The Miami Bar Stools by Unlimited Ideas add a youthful vitality to the kitchen.
Entering the bedroom, artistic tension takes center stage. Soft textiles such as rugs and wall coverings immerse the space in a romantic and gentle atmosphere, while retaining a natural charm. The pink stone bed by Baxter evokes the texture and shape of rocks, with its headboard seamlessly integrated into the wall for maximized space efficiency.
In the narrow walk-in closet, sunlight streams through vertical windows, illuminating the AVA Chair by Roche Bobois, whose clean, flowing lines add a touch of oriental elegance to London’s urban silhouette.
In contrast, the secondary bedroom is more serene, featuring the Puffy Bed by B&B Italia, which continues the soft, fluid lines and emphasis on comfort. A preserved circular structural column exudes classical beauty and strength, blending with the floor-to-ceiling windows to create a seamless dialogue between the interior and exterior.
Is your current life the one you truly desire?
From the outset, WWD Design sought to answer this question through this residence. To cultivate a meaningful spatial experience within a limited interior, the designers harmonized modern design with architecture and the cityscape. They infused the home with timeless style and artistic expression.
London’s interwoven streets reflect a city buzzing with speed, glimmering façades, and hectic traffic, projecting a vision of the future. Yet, through this design, the creators sought to reveal a different facet of the city—its rich history beyond the glass curtain walls and the calm, refined lifestyle that so many yearn for.
愿生活如初,愿一切美好,愿目之所及皆为欢喜。
May life remain as it was, may everything be beautiful, and may all that I see bring joy to my heart.
Project Information
Project Name: Private Residence Design, London
Location: London, UK
Completion Date: October 2024
Area: 17 square meter
Interior Design: Beijing Bloomage WanWu Design Co.,Ltd
Creative Director: Liu Juanjuan
Soft Furnishing Design: Han Sisi
Detailed Design: Wang Kexin, Jin Tingting
Photography: Lanmei(London)
Image Processing: Cui Wenya
Copywriting: Narjeeling Studio
Project Planning: Le Brand Strategy Agency